Twitter is additionally also used by the majority of important media outlets and publishers who use it as a platform for content distribution. 3) Competitors like Facebook, Tumble – Though Twitter has its unique identity in social media market likes of Facebook are innovating daily which makes the existence of Twitter vulnerable. Especially, when it comes to real time marketing, marketing mangers prefer it over Facebook. A SWOT Analysis of Twitter by Phil Laboon on 06/09/2009. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. December 7, 2018 By Hitesh Bhasin Tagged With: SWOT articles. The online audience has grown fast in the recent years and  that has added to the user base of the social media networks. 9) Data strength – Twitter has more than 300 million active users making it one of the biggest data repository which has gradually become its core strength. This section is available only in the 'Complete Report' on purchase. Twitter’s number of Active Monthly users is now past 330 millions. Copyright © 2020. Twitter SWOT & PESTLE Analysis - SWOT & I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Reach thousands of academicians and corporates. T… Its expenditure on research and innovation has reduced in the recent years. This can be treated as an opportunity for them to integrate as many relevant platforms as possible to attract increased traffic on their platform. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT Analysis of Hewlett Packard - HP SWOT analysis, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. Hatred and harassment are two of the most serious problems that social media has to deal with. 3) No new innovative features – Yes, the existing feature is interesting but the company has failed in devising any new interesting feature in the platform. There is undoubtedly an information overflow around Twitter and it’s related services. Partly dependent on application marketplaces and Internet search engines to drive traffic, 1. This has led to Twitter having to implement more stringent operational processes with regards to the processing of personal information as infractions can cost the company as much as €20 million or 4% of total worldwide revenue, whichever is higher, in fines. 90% of tweets come from the top 10% of the users which is concerning as the platform success dependent on that 10% user strength. 1. 4) The preferred channel of communication for celebrities and businesses – Twitter has become one of the preferred channels of communication by most famous people and organizations. How has Volkswagen’s business strategy evolved post the emissions scandal? I love writing about the latest in marketing & advertising. Major digital innovation initiatives undertaken by BMW, Japanese automakers Honda, Toyota, Suzuki Motor and the competition faced from Korean giants- Hyundai and Kia, Dolby Laboratories SWOT & PESTLE Analysis, Merlin Entertainments SWOT & PESTLE Analysis, Manhattan Associates SWOT & PESTLE Analysis, Activision Blizzard SWOT & PESTLE Analysis, L3 Harris Technologies SWOT & PESTLE Analysis, 1. One major area that raises policy and legal issues for twitter is cyber stalking. The remaining section of “Strength” is available only in the 'Complete Report' on purchase. There is a new paradigm shift in the consumer consumption patterns where consumer is in control of everything. It is still focused at continually improving its platform and to provide its users with the best experience possible. 1. At rare times, a slight delay not exceeding 4 hours might be caused. He graduated with a Hons. This is one of the major limitations of SWOT analysis. !-Keith GrencherBirmingham Business School. Although the SWOT analysis is widely used as a strategic planning tool, the analysis does have its share of limitations. Currency fluctuations are also affecting the revenues and profits of twitter. SWOT Analysis is a proven management framework which enables a brand like Twitter to benchmark its business & performance as compared to the competitors and industry. Such poor experiences can cause disenchantment among users. In 2006, Jack Dorsey sent the first Tweet on March 21. Twitter offers services like live commentary, live connections and live conversations and micro blogging. 1. The Tweets made on the platform get rapidly distributed via over 1 million media outlets and through its many platform partners who often make the Tweets more timely, relevant and comprehensive by adding complementary and explanatory content to them.

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