Opportunities of Microsoft: The New Sunlight of Hope. Global leadership in cloud sector, 2. The world would really be a different place without Microsoft! To be the Best Source of Business Strategy & Analysis. Share your thoughts and experiences in the comments section below. (3). The popular Microsoft products include Microsoft Office and OS that is meant to increase its productivity and efficiency. Founded in 1975 by Bill Gates and Paul Allen, Microsoft is a revolutionary company in the world of personal computing. This website uses cookies to improve your experience while you navigate through the website. The SWOT analysis of Microsoft differentiates all the main strengths, weaknesses, opportunities, and threats that support the company to grow more. The captain of the ship Bill Gates and his business partner Paul Allen founded Microsoft in 1975. Strengths Microsoft has several important strengths, hence their survival as a company. Smart acquisitions – instead of acquiring businesses with no viability, Microsoft could use their large. This is a constant threat to the company and steps should be taken to prevent this. I love writing about the latest in marketing & advertising. Here is a SWOT analysis that gives a general idea. (7) Many news and media covered this story and the company had to face criticism. The company has become one of the most influential organizations worldwide. As far as the company is concerned, a little here and there, some quick decisions and leaderships in certain sectors can take the company to unimaginable heights of achievements. Enhancing security against cybercrime, 1. Yes, they have tried and failed earlier. Let us discuss on the SWOT analysis of Microsoft. Competition – The IT industry sees strong competition … After that there were no turning back. This is the main factor. Microsoft Edge has also failed to shine in the latest editions whatsoever. As a result, the consumers has to seek for cyber security solution provided by other companies and firms. Gennaro is the creator of FourWeekMBA which target is to reach over two million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy | The brand also produces and sells various devices like the following: Also, Microsoft is famous in the online advertising world. Gates Insider, Gates Foundations has been working hard to make that dream possible. 2. There is no doubt that Microsoft is one of the leading technology giants in the world. The upgrades and newer versions only comes with some minor fixes and some slight additions in the field. Microsoft became the most valuable company in the world in 2018, getting the title away from one of its main competitors – Apple. Really helpful, thank you for the insights… highly recommended. The most valuable company in the world, 2. Apart from owning as the maker of the Windows OS, Microsoft is also a popular and leading cloud player. The Smartphone market is yet to be captured by Microsoft. The company has its opportunities to venturing into more innovation and AI technologies, entering into feasible and effective acquisitions and partnerships, and selling products at affordable prices. Effective and visionary leadership by Satya Nadella is one of the factors that set apart Microsoft from competition in positive terms. The company was founded by Bill Gates and Paul Allen. of the Windows Operating System several times. Microsoft has been a show stopper when it comes to the market influences worldwide. [4] HAVE HP, DELL, APPLE, MICROSOFT AND OTHERS FORGOTTEN HOW TO INNOVATE? The report also comprises discussions of Microsoft marketing strategy, ecosystem and addresses issues of corporate social responsibility. The brainchild of Gates and Allen has been pioneering in Operating Systems, Software, Innovation, Computing devices and more. Gender Bias: In the year 2018, the percentage of male workers and professionals in Microsoft is 72.3% (6). Join our newsletter today to get updates on the latest posts! That’s why lack of innovation and versatility has been seen in their products. Microsoft should start focusing on that too. Google SWOT Analysis 2020 | SWOT analysis of Google, Coca Cola SWOT analysis 2020 | SWOT Analysis of Coca Cola. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. No wonder the company has come a long way. Large product portfolio – compared to its nearest competitor Apple, Microsoft has a large and diverse range of products. Following is the Microsoft SWOT analysis: To remain the leading software provider, Microsoft needs to work on its weak aspects and embrace opportunities. Reputed Brand: Microsoft is one of the fortune 100 MNC operating through regional subsidiaries to …

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