SWOT & PESTLE.com (2020). However, it makes products for the higher end as well as the lower end market. Presence across diversified end markets and geographies: Dell has proactively expanded and diversified its operations and has transformed itself since its inception. This brand portfolio can be extremely useful if the organization wants to expand into new product categories. Learn about the strengths, weaknesses, opportunities, and threats in this SWOT analysis of Dell Technologies. SWOT analysis may lead the firm to overemphasize a single internal or external factor in formulating strategies. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. The growth rate of the computer industry is also slowing down. New trends in the consumer behavior can open up new market for the Dell Technologies Inc. . Below are the Strengths in the SWOT Analysis of Dell: 1. It did not enter the smartphone market which is Apple’s most profitable business. However, dell still does not spend much on Promotions. Let's stay in touch :), Dear Sir, January 30, 2019 By Hitesh Bhasin Tagged With: SWOT articles. This page provides the strengths, weaknesses, opportunities, and threats for Dell Computers. For 2016, 17 and 18, its investment in research and development was 1.1, 2.6 and 4.4 Billion dollars. Here are the weaknesses in the Dell SWOT Analysis: 1 Market share growth is slow due to competition; Fake products/ imitations affect sales2. It’s a global computing and IT … The biggest reason is the rise of mobile computing which has led to growth in use of smartphones, tablets and other mobile computing devices. Moreover, Dell has failed to diversify as well as some of its competitors. The SWOT Analysis framework facilitates an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats. Significant factors or influencers that comprise of political, environmental, social, economic, technological, legal and environmental aspects play an important role in determining a business strategy that will help Dell grow its business in face of stiff competition from rivals like IBM, Lenovo, HP, Toshiba and many more. Don’t lose your SWOT studies. The company can face lawsuits in various markets given - different laws and continuous fluctuations regarding product standards in those markets. It is an opportunity but at the same time a threat. Their assembly is done at a fairly inexpensive cost. The PESTLE/PESTEL analysis essays in detail the key factors which influence the macro-environment of the IT industry for Dell Technologies. Moreover, it failed to enter some of the most profitable business segments like smartphones. 2. For different referencing styles and detailed guidelines, please click here. However, Dell offers a large range of products in the lower price range too. Dear Pradeep, I am a big time believer of having a website which is optimized in terms of design and SEO to get more enquiries. Dell Technologies Inc. is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more. They have weak business relationships with many computer retailers. Nobody get fired for buying our Business Reports Templates. In Dell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Michael Dell founded Dell in 1984. Shortage of skilled workforce in certain global market represents a threat to steady growth of profits for Dell Technologies Inc.   in those markets. Lenovo is a leading personal computing brand based in China that has achieved fast growth within a small period. Differentiation: Dell must try higher differentiation to create a distinct brand image. Need more investment in new technologies. Direct Model Approach, it provides Dell a way to interact to customers directly, thereby providing them the way for cross selling to their other products3. This SWOT analysis of Dell Computer includes a color SWOT report created by SWOT Manager software.This page provides the strengths, weaknesses, opportunities, and threats for Dell Computers. 3. This remaining section is available only in the Complete report on purchase. Etiquette: Meaning, Types, Benefits and Basic Rules, 10 Hacks for Mastering Public Speaking Skills. This SWOT analysis chart helps evaluating the strategies it follows and what is the core Competency Company uses as strength. They do not have unique technologies to offer the market. Unlimited users for $49. Fern Fort University. Check here for some SWOT analysis sample and many pages on SWOT techniques, SWOT formats and SWOT models. It provided an evaluation window but not an implementation plan based on strategic competitiveness of Dell Technologies Inc. SWOT is a static assessment - analysis of status quo with few prospective changes. Dell is also facing extreme competition from the other computing brands including HP, Lenovo, Apple, Asus and Acer. Tariff trade barriers affecting their positions in multiple countries. And you need to approach major corporates with a planned sales initiative. Has approximately 100,000+ employees worldwide4. Lack of differentiation: – Dell is not a very highly differentiated brand. There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. SWOT Manager lets you manage and quickly create your brainstorm SWOTs. 1. Dell has been ranked as the leading healthcare IT services provider worldwide. Dell's product portfolio also includes servers, networking, and storage. Dell was renamed Dell technologies last year. Two years ago it acquired EMC for $67 Billion.

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